Cookies Policy

Udpate : 17th March 2021

1- What is the definition of a cookie?

A cookie is a small file or part of a file stored on a World Wide Web user's computer, created and subsequently read by a website server, and containing personal information (such as a user identification code, customized preferences, or a record of pages visited). 

 

We use cookies for the purposes described in articles 3.1 and 3.2.

2- The people in charge of the data processing

BLACKTRACK is the entity responsible for handling personal data collected with a registered capital of 31 000 €. BLACKTRACK has its head office in 1 rue de l'alzette L-7210 Helmsange Luxembourg and is registered at the Registre du Commerce et des Sociétés of Luxembourg at the number LU 2828 5816. 

Phone number :+352 24 84 00 59

Email : contact@blacktrackmotors.com

3- What cookies are used and what are their purposes?

We use operational cookies on our website www.blacktrackmotors.com which are collected in order to ensure full access to all our website features. These cookies can not be deactivated. Each operational cookies and their purposes are described at the article 3.1.

We also use non-operational cookies on our website www.blacktrackmotors.com which are implemented to help us optimize your experience online and to make market analysis. It is possible to change your preferences regarding non-operational cookies in the My Cookie Preferences section.

Each non-operational cookies and their purposes are described at the article 3.2. 

3.1 Operational cookies

  • Security cookies

Purpose : Ensure the browsing security of the users by preventing the falsification of requests between sites. This cookie is crucial for the security of the website and the visitor. 

 

  • Cache handling cookies

Purpose : This cookie is crucial for the cache handling. The website uses a cache to optimize the response time between the user and the website. The cache is generally stocked on the browser of the user.

 

Purpose : It allows us to recognize you when you log in to use our services. 

 

  • Cookies to track the saved items in your shopping cart

Purpose : This cookie allows you to save the products you have put in your shopping cart for a period of time of BLACKTRACK

 

  • Language and currency cookies

Purpose : It allows us to present you our website in your language and to display our products in your own currency. 

3.2 Non operational cookies

  • Cookies of performance

Purpose : We use cookies in order to optimize your user experience and to make market analysis. To do so, we collect datas on how users react to our services (most visited page, conversion rate, the time spent on the website…)

 

  • Advertising cookies

Purpose : We collect datas which allows us to analyse your reactions to our ads and our emailing campaigns. These informations are analysed in order to display you a content that will match your interests. We don't share these datas with any other enterprises, except for the reasons mentioned in the article 6.

Here is the detailed list of cookies present on our website and their purpose:

 

  • Cookies used to measure the impact of our products and services on our users

Purpose: We collect data to identify your expectations and needs in order to improve our products and services. 

 

  • Cookies that allow us to personalize your experience on our website.

Purpose: Based on your interests, user profile, and navigation, we may personalize your experience by offering you certain configurations, advertisements, or commercial offers.

 

  • Audience Measurement Cookies

Purpose: These cookies help us to know our audience better. They deliver information about you such as your gender, age, approximate location and interests.

  • Cookies to measure the performance of our website 

Purpose: These cookies help us measure our results, based on your behavior with respect to our content, and the acquisition and conversion generated by our content. 

 

  • Advertising Cookies 

Purpose: Advertising cookies collect information that will help us deliver the right advertising to the right person. We base this on information about our audience (gender, age, approximate location, interests, study of the interaction with the website of the navigation). 

 

  • Cookies to measure advertising performance 

Purpose: Ad performance measurement cookies allow us to measure the impact of our advertisements, and thus to detect which type of advertising you like and which you don't. 

The information collected is on the profiles concerned by the advertisement (gender, age, approximate location, centers of interest, study of the interaction with the website of the navigation), and the interaction of the users concerned by the advertisement (click rate, conversion rate).

 

  • Cookies to optimize the performance of our advertisements

Purpose: To provide advertising content and commercial offers in the right place and at the right time. To do this, we analyze which pages are most visited and by which user profiles. 

 

  • Cookies of association between a social network and a user profile when sharing on a social network.

Purpose: When you share our content on your social networks, we associate the account on the social network used for sharing with your user profile. This allows us to become aware of the social networks that our users enjoy, but also to learn more about your interests.

List of collected data that can be applied to the entire list of cookies:

  • Audience Data: 

Gender, age range, IP of the device used, type of device used, operator service, language set on the device, browser used, currency used, center of interests, content behavior on site, inbound channel, session time, inbound page, outbound page.

 

  • Acquisition data:

In-depth study of traffic: arrival channels, number of visits over a given period, conversion rate, bounce rate, number of pages per session, session time, time spent on each page visited, behavior towards a display campaign, keywords used, searches made with the search bar, click rate, opening rate of e-mail marketing, number of subscriptions to our newsletter.

4- How to refuse the deposit and/or reading of cookies?

You can change your cookie preferences in our My Cookie Preferences section. 

5- How long does the data collected with cookies last? 

The storage period of all cookies used on www.blacktrackmotors.com does not exceed 13 months. After this delay, all data collected is completely erased from our database.

5.1 Storage time of operational cookies 

Most of our cookies are session cookies, which means that they get erased when you leave our website www.blacktrackmotors.com.

Some cookies are collected for a longer period : between 1 day and 13 months. No other datas is kept any longer beyond 13 months. After this delay, all datas collected is totally erased from our database.

5.2  Storage time for non-operational cookies

The datas collected thanks to the non operational cookies are kept for a maximum duration of 13 months. Beyond this 13 months period, all the kept datas is totally erased from our database. 

6- For what purposes may the data collected be disclosed to a third party?

Personal data may be shared with third party recipients for the following reasons:

 

  • In execution of legal obligations

  • In specific cases where you would have given your consent

  • In response to your request

  • In situations where the treatment requires the expertise of other companies (legitimate interest, in particular for the reinforcement of security)